Impactify’s Guide to Google MCM Integration for Publishers
Welcome to Impactify’s MCM program! This guide is designed to streamline your integration into our Google MCM framework, ensuring a seamless partnership aimed at enhancing your ad revenue and optimising your ad management processes. Why is Google MCM important? For transparency, Google requires identification of the end publisher delivering their campaigns. The use of MCM […]
Learn how Impactify uses Smart RTB+ to boost video and native revenue
Impactify is excited to share Smart AdServer‘s case study on how we increased our revenues by using Smart RTB+! Thomas Aina, CEO & Founder of Impactify, gives his insight saying, “Smart is a great facilitator in every way. They provide us with proactive tech support and expertise and have a strong API. Smart provides better […]
Understanding the Better Ads Standards followed by Google to Create Chrome Ad Blocker
On the 15th of February 2018, Google Chrome will introduce a new built-in ad blocker in order to further improve user experience and get rid of intrusive display ads. Websites display ads failing to meet the Coalition for Better Ads standards will be blocked by the browser until the violation is eliminated. Impactify has collected […]