IMPACTIFY Privacy Policy

Impactify (“Impactify”, “we” or “us”) provides a digital advertising technology platform located at https://app.impactify.io/ (“Platform”) and related services (“Services”) for publishers (“Client” or “Clients”) to display advertising on their websites’ inventory (“Website” or “Websites”) that users (“Users”) can see online. Some of the content, advertising, and functionality on our Services may be provided by third parties (“Third Parties”) that are not affiliated with Impactify. Such Third Parties include: advertising providers, technology providers and audience-measurement companies.

Information We Collect and Receive


When Clients use the Impactify Platform:

Impactify collects personal data from Clients when they voluntarily provide such information, such as when they contact us with inquiries for Services or register for access to the Platform. Personal data may include, but is not limited to the below:   

  • Name 
  • Email address
  • Website URL
  • Company name
  • Address
  • Billing information

Impactify may automatically log information using cookies, which are small data files stored on Clients browser. Impactify uses both session cookies, which expire when Clients close their browser, and persistent cookies, which stay on their browser until deleted, to provide them with a more personalized experience on the Platform. 

Impactify’s legal basis for processing this information is the Client’s consent, and by voluntarily providing us with personal data, Clients are consenting to our use of it in accordance with this Privacy Policy. 

When Users visit Clients’ websites:

Impactify does not collect Users personal information about their identity.
When Users visit a Website that uses our Services, Impactify does not collect any information about Users that may directly identify them – we do not collect name or contact details, user address, place of work, date of birth, email address, or phone number.

  1. Cookies

Impactify uses Cookies strictly for the operation of the Services. Users have the possibility to opt-out when consulting Websites using Impactify Services, as an information banner on these sites informs them of the deposit of advertising cookies and asks them to consent to them.
Our legal basis for processing this information is the User’s consent and our legitimate interests, namely improving our Services.

  1. Clients and Third Parties

Clients and Third Parties working with Impactify may collect data about Users visiting Clients’ websites, such as IP addresses, cookie identifiers, and mobile device identifiers. The data collected on the Website may be transferred to Third Parties for interest-based advertising. Users may choose whether to receive personalized or unpersonalized ads on those Clients’ websites. Depending on their choice, will depend on the data the Clients and Third Parties collect from them. Users are invited to refer to each Client’s websites privacy policy for further details. Impactify does not control the data privacy or protection policies of Third Parties, and is not responsible for the privacy practices of these Third Parties. 

How We Use the Information We Collect and Receive

Personal Information Clients submit to us is used to register them for our Services, to respond to requests that they make, to improve our Services, to better tailor the features, performance and support of the Services, and to offer them additional information, opportunities, and functionality. We may also use their Personal Information to provide  electronic newsletters or promotional emails, should they request to receive such communications from us.

Legal Basis And Purposes For Processing

Impactify will normally process personal information from Clients and Users only where we have their consent to do so:

  1. Where we need the personal information to perform a contract with Clients, 
  2. Where the processing of Users information is in our legitimate interest and not overridden by their data protection interests or fundamental rights and freedoms. 
  3. Where we find such processing is necessary to comply with our legal obligations or regulatory obligations that we are subject.

Clients’ Rights Regarding Personal Information

In accordance with the Data Protection Act and the GDPR, Clients have a right to access, rectify and delete personal data about them, as well as a right to portability of their data. Clients have a right to limit treatment, a right to oppose the treatment and a right to set guidelines on the fate of their personal data after their death. They can exercise these rights by writing to gdpr@impactify.io.

Impactify Services display some of the information Clients enter when they create their account by registering on the Platform. If Clients wish to change their contact information, they may login to their Impactify account, select the “Account” option, and edit their contact details. To prevent any other information from the account being displayed on the Platform, Clients may contact us by email to delete their account. When we delete Personal Information about Clients, it will be deleted from our active databases but may remain in our archives.

Unsubscribe instructions will accompany each newsletter or promotional communication Impactify sends to Clients. Clients can always contact us in order to change their preferences with respect to informational/promotional contacts, by emailing us. We will send Clients strictly service-related announcements (such as, but not limited to, notices of any updates to our Publisher Agreement or Privacy Policy) when it is necessary to do so. They may not opt-out of these communications, which are not promotional in nature, but if they do not wish to receive these announcements, they have the option to deactivate their account.

Users’ Rights Regarding Cookies and Personal Information

  1. Opt-out for cookies

When consulting Websites, an information banner on these sites informs Users of the deposit of advertising cookies and asks them to consent to them. However, if Users do not want an advertising cookie from Third Parties on their browser, they can disable them on those websites. Users can also opt out of receiving interest-based ads when they browse the web by visiting the Digital Advertising Alliance’s consumer choice page

  1. Personal Information

We do not control the data privacy or privacy policies of Clients and Third Parties. We invite Users to refer to each Website’s and Third Parties’ privacy policy. 
Users can contact us by email to obtain the list of Third Parties to know more about their policies and practices, and exercise their rights regarding their personal information.

California Consumer Privacy Act (“CCPA”)

Impactify does not sell Users or Clients information. 

If a Client wants to change or delete their personal information, they should refer to the instructions under the “Clients’ Rights Regarding Personal Information” section above.

If a User wishes to opt out of the use of cookies for interest-based advertising purposes or know more about our Third Parties policies, they may do so by following the instructions under the “Users’ Rights Regarding Cookies and Personal Information” section above. 

Our Commitment to Security

Although no one can guarantee the security of the information collected and received, we do employ a number of safeguards intended to mitigate the risk of unauthorized access or disclosure of this information. Examples of the types of safeguards we may provide (depending on the circumstances) include:

  • Storing the data Clients provide in controlled facilities;
  • Using HTTPS encryption when Clients authenticate on the Platform, which helps prevent unauthorized access to their login credentials;
  • Limiting access to personal information to employees who need that access to perform their jobs; and
  • Providing company-wide training on privacy and data security.

Privacy of Minors

We do not knowingly collect or maintain Personal Information from those who are under 16 years old.

Changes to This Privacy Policy and Additional Information

We may update this Privacy Policy from time to time, and so you should review this Policy periodically. If there are significant changes to Impactify’s information practices, you will be provided with appropriate online notice.

How to Contact Us

If you have questions or concerns about this Privacy Policy or about Data Protection in general, you can contact gdpr@impactify.io.

Last updated: July 23, 2020.