FAQ

What is Impactify?

We are a premium monetization platform designed to help publishers increase their revenue, and push brands to have a higher impact on their target audiences.

Why choose Impactify?

Our unique ad units represent a brand-new approach in monetizing your audience. Our ad formats will expand your inventory and boost your income. We respect User Experience and that is why our format is non-intrusive yet 100% visible. Our CPMs are one of the highest on the market!

What if I already have ads on my site?

No problem. We won’t ask you to work exclusively with us. Besides, our ad formats do not collide with other Display Ads. So you can run traditional ad networks while working with Impactify.

What eCPM and fill rate can I expect?

Depending on advertising campaigns and sites, fill rates and eCPM can fluctuate. What will affect the rates is content of your site and audience, which interacts with it.

What kind of ads can I expect on my websites?

Our ads are of premium quality. No offensive or illegal content. Ever.

Are video ads compatible with all browsers and devices?

Yes, they are adaptable to different browsers and devices (computers, laptops, tablets and smartphones).

Do you have a real-time dashboard to monitor my progress?

Of course. Once you are registered, you will get an access to your dashboard. You will see the data when ads are up and running on your website.

How can I find out whether my sites will be accepted or not?

Impactify reserves the right to reject sites with low traffic (under 100,000 views/month) but the editorial quality of your pages is the most important prerequisite. Another requirement is to restrain from intrusive ad units and have a reasonable ad density. We won’t work with sites promoting illegal downloading, streaming, hacking, adult or offensive content. You can find more information in our Terms of Service section.

How do I get started?

First things first, fill out our registration form. Once the registration is complete and approved, you can access your dashboard, where you will find the tags to put on your site, important stats and information on revenue.

Why ads don’t show on my site?

Probably the issue is that your ad tags have not been aligned with our network of demand sources yet. When a new tag is created, Impactify links it with all current demand partners. This can take up to 72 hours, so we’d like to ask you to remain patient while we’re setting up your tags.

Why is my fill rate low?

It would be a good idea to check your ads.txt file to see if all the lines are correct. Fill Rates depend on different parameters such as your sites’ audience and timing. It is also important to monitor your VCR so it is not indicated in red. Make sure that the tag is not in passback waterfall. Don’t forget that if the tag is called the second the page loads, you will receive better VCR and higher revenues.

Why haven’t I been paid yet?

You can see all the information about payments on your dashboard. To be eligible for payout, your earnings balance must break the required $100 threshold for payout by the end of the payment period. Make sure your banking information is correct. You will receive money via bank transfer 60 days after validation of monthly income. Once the payment is sent, you will find the invoice on your dashboard.

I have technical problems. Who do I contact?

You can contact us via dashboard or email and we will return your request in the shortest period of time.

Glossary

Request – When your website requests an ad.
Impressions – How many ads were viewed.
Revenue – How much you have made.
CPM – Cost Per Mille. Value per thousand impressions.
eCPM – effective Cost Per Mille (Total Earnings/Total number of Impressions)*1000
Fill Rate – Impressions divided by requests.
Clicks – The total number of users who actually clicked through the ad.
CTR – Click Through Rate, the number of clicks divided by impressions (%). 2% is sought after in the market.
VCR – View completion rate, percentage of impressions that viewed the ad all the way through.
Ad Tag – A piece of code that sends a request for an ad to an ad server.