Our UX-designed ad formats are compliant with the Coalition for Better Ads Standards
UX-Inspired Instream & Outstream
Our formats follow up the editorial content without interfering with user navigation. When displayed, an ad unit plays a campaign for a few seconds and then discreetly disappears. By default, our video ads are autoplayed without sound but it can be activated by a mouseover.
To guarantee the best User Experience, Impactify serves only one video ad or player per page.
Our Instream player starts out as an in-page video. As the user scrolls down, the format transitions to playing in a sticky video player in the right sidebar section.
The Impact Screen is a non-interruptive outstream format shown at the bottom notification area. Compliant with Better Ad Standards, it doesn’t occupy more than 15% of the content of a page (30% is the maximum allowed by the Coalition for Better Ads).
The Impact Screen is always 100% viewable as it’s fixed to the bottom of the screen. The video ad discreetly disappears when complete.
Our Tech Lab is constantly looking for new formats of tomorrow.
Feel free to contact us to get more information about our video, native and display innovations. We’ll be happy to introduce them to you.