Impactify Formats

Our UX-designed ad formats are compliant with the Coalition for Better Ads Standards

UX-Inspired Instream & Outstream

Our formats follow up the editorial content without interfering with user navigation. When displayed, an ad unit plays a campaign for a few seconds and then discreetly disappears. By default, our video ads are autoplayed without sound but it can be activated by a mouseover. 

To guarantee the best User Experience, Impactify serves only one video ad or player per page.

Instream

Our Instream player starts out as an in-page video. As the user scrolls down, the format transitions to playing in a sticky video player in the right sidebar section. 

Outstream

Mobile Outstream

The Impact Screen is a non-interruptive outstream format shown at the bottom notification area.  Compliant with Better Ad Standards, it doesn’t occupy more than 15% of the content of a page (30% is the maximum allowed by the Coalition for Better Ads).

The Impact Screen is always 100% viewable as it’s fixed to the bottom of the screen.  The video ad discreetly disappears when complete.

IAB Display Solutions

Apart from video formats, we offer IAB Display Rising Stars solutions such as Billboard for desktop and Footer for mobile.

Billboard 970x250
Footer Banner

Our Tech Lab is constantly looking for new formats of tomorrow.

Feel free to contact us to get more information about our video, native and display innovations. We’ll be happy to introduce them to you.