Our UX-designed ad formats are compliant with the Coalition for Better Ads Standards
UX-Inspired Instream & Outstream
Our formats follow up the editorial content without interfering with user navigation. When displayed, an ad unit plays a campaign for a few seconds and then discreetly disappears. By default, our video ads are autoplayed without sound but it can be activated by a mouseover.
To guarantee the best User Experience, Impactify serves only one video ad or player per page.
Our Inline format starts out as an in-page video. As the user scrolls down, the format transitions to playing in a sticky video player on the right of the screen.
The Impact Screen is a non-interruptive outstream format shown at the bottom notification area. Compliant with Better Ad Standards, it doesn’t occupy more than 15% of the content of a page (30% is the maximum allowed by the Coalition for Better Ads).
Invented by Impactify, the Impact Screen is the original video format in the notification area.
We are the leading distributor of this format in Europe and Asia.